A small rabbit can carry a surprisingly large world.
When Boji first appeared, the idea was simple and intimate: a curly-haired, floppy-eared rabbit from Planet Marvoli sharing treasured moments from an ordinary life. A first camping trip. A journey alone on a leaf boat. An afternoon with friends. The arrival of autumn. These were not the usual beginnings of a fantasy universe. There was no grand creation myth, no battle for a kingdom, and no map that needed to be explained.
And yet, a universe was already quietly taking shape.
Over several years, MARVOLI Studio has developed Boji across three divination decks: Boji Blog Lenormand, Boji Journey Tarot, and Boji’s Yummy Lenormand. Each deck uses a familiar cartomancy system, but each reveals a different scale of Boji’s life. The first looks backward through memory. The second steps forward into adventure. The third returns home and discovers that even food can become a language for understanding experience.
This is how Boji grew from a character into the center of a living world.
The Boji Universe at a Glance
- Creator: MARVOLI Studio
- Central character: Boji, a curly-haired, floppy-eared rabbit from Planet Marvoli
- Core decks: Boji Blog Lenormand (2023), Boji Journey Tarot (2024), and Boji’s Yummy Lenormand (2025)
- Divination systems: two Lenormand decks and one full 78-card Rider–Waite–Smith-based Tarot deck
- Shared idea: familiar symbolism made approachable through memory, adventure, food, humor, and everyday experience
Who Is Boji?
In the fiction of the first deck, Boji introduces itself as a Lenormand counsellor from Planet Marvoli. That description immediately gives the character two lives. Boji is both someone who exists inside the cards and someone who understands how cards work. It can be the subject of a scene, the narrator of a memory, and the guide helping us read it.
The most common response we hear about Boji is also the most immediate one: Boji is cute. The soft shape, curly hair, floppy ears, and expressive gestures have made the character especially popular with many women in our audience. That appeal matters. It is the invitation that allows a reader to enter the deck without feeling intimidated.
But cuteness alone would not sustain three decks. What makes Boji memorable is the attitude behind the design. Boji approaches the world with curiosity. Small experiences are worth preserving. Strange creatures are worth meeting. A meal can be an adventure. Difficult symbols do not need to become frightening before they can be meaningful.
The idea of a wider Boji Universe was present from the beginning, but it became explicit with the second deck, Boji Journey Tarot. Looking back now, the three decks feel like three stages in the same creative evolution.
Boji Blog Lenormand: A Universe Built from Memories
Boji Blog Lenormand is where the series begins. Its premise is presented through Boji’s own voice: the cards have been assembled from photographs in a personal album. Camping, travelling, learning, resting, celebrating the seasons, and spending time with friends become the visual material for a beginner-friendly Lenormand deck.
This choice fits Lenormand particularly well. Tarot often invites us into archetypes and long interior journeys, while Lenormand is direct, relational, and closely connected to the situations of everyday life. A rider arrives. A letter carries news. A road divides. A house shelters. A dog remains loyal. By placing those symbols inside Boji’s memories, the deck makes them feel lived rather than merely illustrated.
The world is still small at this stage, but small does not mean incomplete. We learn about Boji through tangible moments: travelling alone for the first time, trying something unfamiliar, talking with friends, and enjoying quiet seasonal pleasures. The character is built through experience rather than biography. We do not need a page of lore to understand Boji; we understand Boji by seeing what it chooses to remember.
The deck contains the traditional 36 Lenormand cards plus four additional cards and has appeared in both an everyday format and a miniature travel-friendly edition. Those physical variations reinforce the original idea. One version feels like an album kept at home; the other feels like something Boji might carry on the road.
Of the three decks, this remains our second favorite. It is the most direct expression of Boji’s emotional foundation: ordinary happiness is not filler between important events. It is the substance from which a life is made.
Boji Journey Tarot: When the Observer Becomes the Traveler
If Boji Blog Lenormand is a collection of memories, Boji Journey Tarot is the moment Boji steps out of the album.
Invited by a distant clan of fairies, Boji begins a spiritual adventure through forests, deserts, lakes, valleys, and underground cities. The goal is to recover fragments of long-lost wisdom, but the journey is also a test of courage, love, knowledge, and fortune. The full 78-card Rider–Waite–Smith structure gives this story enough space to grow beyond isolated scenes. Boji is no longer only remembering a life; Boji is moving through one.
The Minor Arcana makes the expansion of the world especially visible. Each suit is inhabited by its own surprising form of elemental life: cactus fairies for Wands, jellyfish fairies for Cups, tumbleweed fairies for Swords, and potato fairies for Pentacles. The choices are playful, but not random. Cacti carry fire and endurance. Jellyfish belong to water and emotion. Tumbleweeds move with air and uncertainty. Potatoes grow beneath the earth and give material nourishment.
These creatures show what the Boji Universe does best. It does not abandon traditional symbolism; it gives that symbolism a new body. Readers who know the RWS system can still recognize the structure, while new readers have characters, environments, and actions that help the meanings become memorable.
This was also the point at which the Boji Universe became more than an idea in the background. The first deck suggested that Boji had a life beyond the frame. The Tarot built the roads, climates, communities, and trials through which that life could unfold. It transformed a charming protagonist into a genuine traveler.
Of all three decks, Boji Journey Tarot is our personal favorite. Part of that preference comes from scale: 78 cards simply allow more room for visual storytelling than a standard Lenormand deck. But the more important reason is that this deck achieves the strongest balance between accessibility and depth. It is cheerful without being empty, beginner-friendly without reducing Tarot to keywords, and cute without removing uncertainty or difficulty from the Fool’s journey.
For us, this is the deck that most fully represents what the Boji Universe can become.
Boji’s Yummy Lenormand: Tasting the Symbols of Everyday Life
After the scale of the Tarot journey, Boji’s Yummy Lenormand does something clever: it comes back to daily life, but returns with a larger imagination.
Here, food is more than decoration. It becomes the interpretive lens through which all 36 traditional Lenormand symbols are reconsidered. The Rider appears as a food-delivery robot, carrying both movement and an anticipated arrival. The Clover becomes a potted milk tea, a small and immediate pleasure. The Snake becomes a ginger gummy whose unexpected heat turns sweetness into surprise.
These transformations work because eating is never only about nourishment. Food can express comfort, appetite, patience, celebration, disappointment, memory, temptation, care, and social connection. It is one of the most universal ways people experience the world, which makes it an unexpectedly effective bridge into Lenormand.
The deck also clarifies an important quality of the Boji Universe: continuity does not require every installment to continue a single plot. The three decks are connected by a way of looking. Boji treats everyday experience as something worth noticing, then uses imagination to reveal the emotion already inside it. A journey through an underground city and the arrival of a snack can both matter, although they matter at different scales.
Yummy Lenormand is therefore not simply a food-themed sequel. It shows that the universe can expand sideways as well as forward. Instead of adding another continent or another epic mission, it creates meaning from taste, humor, and familiar habits.
What Holds the Three Boji Decks Together?
Placed side by side, the decks are structurally different. Two use Lenormand and one uses Tarot. One resembles a photo album, one an adventure story, and one a playful menu. Yet they remain recognizably part of the same world.
Several ideas connect them:
- Curiosity before certainty. Boji learns by travelling, tasting, meeting, and observing.
- Traditional systems remain readable. The artwork reimagines Lenormand and RWS symbolism without treating the established structures as disposable.
- Daily experience deserves attention. Friendship, rest, food, weather, and small journeys carry as much emotional truth as grand events.
- Gentleness is a form of access. The visual language helps readers approach symbols that might otherwise feel formal or intimidating.
- Humor and meaning can coexist. A potato fairy may make us smile and still teach us something about Pentacles.
This is why we do not see cuteness as the opposite of depth. In the Boji decks, cuteness is the doorway. The deeper value lies in what happens after a reader walks through it.
Which Boji Deck Should You Begin With?
Each deck offers a different entrance into the same universe.
Choose Boji Blog Lenormand if you want the original introduction to the character, enjoy direct everyday symbolism, or want a warm visual companion for learning Lenormand.
Choose Boji Journey Tarot if you want the richest worldbuilding, a complete 78-card RWS-based system, and the clearest expression of Boji as the protagonist of an unfolding story.
Choose Boji’s Yummy Lenormand if you enjoy food, visual humor, and intuitive reinterpretations of familiar Lenormand symbols.
There is no required order. But for readers interested in how the creative idea evolved, moving from Blog to Journey and then to Yummy reveals something special: a private album becomes an open road, and the open road eventually teaches us to see home differently.
Boji Is Still Traveling
The Boji Universe did not begin with a dramatic announcement. It began with remembered moments. The larger idea was there from the start, but it was Boji Journey Tarot that formally opened the door and showed how far the character could travel. Boji’s Yummy Lenormand then demonstrated that expansion does not always require a bigger adventure. Sometimes it only requires a new way of looking at what is already close to us.
That may be the most lasting quality of Boji. The character is not compelling because it possesses all the answers. Boji is compelling because it remains willing to experience the world—to preserve a memory, enter an unknown landscape, meet an improbable fairy, or discover that a piece of candy is much spicier than expected.
A universe becomes alive when it can keep producing new perspectives rather than merely repeating its most recognizable image. Across these three decks, Boji has already shown that it can be a counsellor, an archivist, a traveler, and a very enthusiastic eater.
And the journey still feels as though it has only just begun.
Frequently Asked Questions About the Boji Universe
What is the Boji Universe?
The Boji Universe is a shared fictional world created by MARVOLI Studio around Boji, a curly-haired rabbit from Planet Marvoli. It connects Tarot and Lenormand through recurring values rather than one continuous plot: curiosity, everyday happiness, gentle humor, travel, and approachable symbolic storytelling.
How many core Boji decks are there?
There are three core decks in the series covered here: Boji Blog Lenormand, Boji Journey Tarot, and Boji’s Yummy Lenormand.
Which Boji deck is a Tarot deck?
Boji Journey Tarot is the Tarot deck in the series. It contains the full 78-card structure and follows the Rider–Waite–Smith tradition while presenting the cards as stages in Boji’s journey through the elemental world.
Are the Boji decks suitable for beginners?
Yes. The recognizable scenes, expressive characters, and familiar Tarot or Lenormand structures make all three approachable. Beginners who want a full Tarot system may prefer Boji Journey Tarot, while those learning Lenormand can begin with either Boji Blog Lenormand or Boji’s Yummy Lenormand.